2012 has long been dubbed the year of the tablet PC – a title backed in spades by global sales figures.
According to the results of a recent market research study, worldwide tablet PC sales are to reach as high as 126.2 million by the end of the year – a huge spike having been generated by the new iPad and the more recent introduction of a smaller, more affordable Android tablet range.
If accurate, 2012 will have seen enormous growth in the tablet PC market year on year – a 56% annual increase when compares to 2011’s figures.
Analysts had predicted for some time that tablet PCs would quickly become the most important and lucrative driving forces behind the consumer technology market on a global basis – it appears they were right on the money.
Having been previously dominated in no uncertain terms by the iPad, a flurry of new affordable tablets during 2012 has changed the face of the market like never before. The introduction of the Amazon Kindle Fire at the end of last year and this summer’s Google Nexus 7 – both $199 – earmarked the beginning of the high-end, low-price tablet market with huge potential for impulse purchases.
While the iPad is expected to continue its extensive lead in the 9-inch tablet market – currently accounting for 59% of all tablets – the smaller tablet market is owned almost entirely by Android.
However, rumor has it that Apple may be gearing up to launch its own 7-inch mini-tablet later this year – also known as the fabled iPad Mini. If Apple is somehow able to match the same low pricing-point as its key Android rivals while still delivering the inimitable iOS experience, chances are the market as a whole will be turned on its head during the Christmas buying season.
Source : worldnewsresource
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